Founder of http://www.BicyclingHub.com, Doug Duguay tells the story of his cycling apparel business and what it offers customers who are interested in bike jerseys, shorts, and other bicycle clothing products. Take a ride with Doug through Portland's beautiful Mt. Tabor Park and see the products, brick-and-mortar and Internet store close up. Plus watch a reenactment from Doug's childhood (well kinda).
|Jaime Jay Nava and Dan Kaufman on assignment at |
Filmed by Bike for Pirate Satellite TV.
BicyclingHub: How did you decide where and what to shoot the promo?
DK: After a couple rounds of coffee and brainstorming with Doug we determined he should be the focus, spokesman, and face of the company. We all felt that's what sets BicyclingHub.com apart from some of the other cycling apparel outlets is the passion for cycling. We wanted to show Doug in action and wearing the gear.
BicyclingHub: Why Mt. Tabor? Does it hold a special place in Portlander's hearts?
DK: I have spent countless hours on Mt. Tabor and Washington Park. Both have great views of the city and I consider the reservoirs to be gems that make great backgrounds for video and photographs. Much of Mt. Tabor it is low-car or car-free so we can be free to ride and shoot bit more care free. The federal government is also trying to force the city to cap the reservoirs so the water shots may someday be a historical view if the city can't find a solution. I suppose there is a subtle message to Portlanders that we need save these treasures.
|Doug Duguay proudly sporting the BicyclingHub Team Jersey |
during a recent Cross Crusade cyclocross race.
DK: We wanted Doug's passion for cycling to be self-apparent. It's one thing to say it. It has more impact to show it.
BicyclingHub: Can you describe the collaborative process you employ when working with clients to capture what you/they might be looking for to convey to their audience?
DK: We always begin with the end in mind. We ask questions like who will be watching and what will they want to know. What is the medium and how long will people pay attention?
Video is usually more a more visceral, emotional medium so it's important to try to reach the viewers that way. But we also want the message to be clear from the outset. Then we open it up to brainstorming where nothing is off-limits. We come up with a few ideas and then narrow it down based on what we think will be the most entertaining and effective in getting the message across.
|Jaime Jay Nava armed and ready for action|
Thanks for your all your great work, Dan and Jay! After 10 years in business, we're just as passionate about cycling as the day we started.
Can you do us a favor?
We're trying to hit 1,000 YouTube views. Share this link with your friends: http://www.youtube.com/watch?v=XL99iwWz9n8 and spread the cycling love!