02 February 2009

"Insanely Anatomical"

Sexism in Pearl Izumi's Advertising? Men and women will agree this is a fine example of the female form.

Pearl Izumi wants to be the brand that cyclists think of when they think of high performance, premium cycling clothing with it's new made-in-Italy P.R.O. Octane line. As the ‘Insanely Anatomical’ tagline suggests, the Garmin team-inspired fits are decidedly more oriented towards racers. The garments will include a number of top-end features shared by some of its top competitors.

Shorts will include a brand new preshaped ‘4D Pro’ stretch chamois with fully welded construction, wide leg bands with laser-cut edges, minimal silicone gripper dots, and open mesh upper bib sections. The matching form-fit jersey will use strategically-placed mesh panels, a silicon infused lower hem and asymmetrically cut sleeves for more even coverage on the bike. Meryl microfibers provide UPF50 protection according to Pearl Izumi.

Available in both men's and women's specific pieces BicyclingHub.com is proud to stock this exciting line. Click Here To See BicyclingHub.com's Selection of P.R.O. Octane Apparel

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1 comment:

Ryder said...

Let me suggest one other thing... if you would have NOT asked this exact same question had the MEN's Octane clothing been pictured (which I strongly suggest you would not have)... then *you* would be the sexist (for the suggestion that women and men need to meet different standards for advertising)

Check your mirror.

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